Trust is built. Three expectations that every leader must meet to build trust (Part 2).

You can built trust as a leader by authentically demonstrating concern and compassion.

Authenticity is vital in this area.

Care should not be feigned and it must be practiced regularly.

Trusted leaders actually care for others—they are concerned and have compassion for them.

Authentic demonstrations of concern and compassion significantly influence the trust-related expectations of others. These behaviours reinforce trust-related expectations.